We built this because generic prompts were wasting everyone's time—and the good ones kept getting lost.
PromptFluent is the intelligent prompt management platform for teams who are done with scattered AI knowledge, "almost good enough" outputs, and rebuilding the same prompts every quarter.
20,000+ practitioner-built prompts. Search that actually understands intent. A system that learns what works and makes sure it stays found.
Built by practitioners. Designed for depth. One platform where your AI operations live.
We got tired of "close enough."
Here's what kept happening:
We'd find a prompt that seemed perfect. Run it. Get output that was... fine. Then spend 30 minutes editing it into something actually usable. Because the prompt didn't understand our constraints. Didn't know our stakeholders. Didn't grasp the nuance that made our situation different from the generic version.
We realized: The prompts weren't built by people who'd done the work.
They were built by prompt enthusiasts who'd never sat in a leadership meeting, never navigated organizational politics, never had to explain a budget miss to a skeptical board, never dealt with the specific messiness of actual business.
So we built something different—prompts and a platform, from 25 years of knowing what "good" actually looks like.
PromptFluent's prompts understand that "write a performance review" means something completely different for a high-performer vs. a struggling employee. That board communications require different framing than team updates. That generic prompts ignore the specific pain points that actually matter.
But we also built the system we kept wishing existed: one place where prompts live, get versioned, get shared, and get better. Search that understands what you're trying to accomplish. A platform that learns what works and makes sure nothing good gets lost.
PromptFluent is the intelligent prompt management platform we wished existed.
Built from practitioner experience. For people who need prompts that actually work—and a system that makes sure they stay found.
Fun fact: this is the only photo on the entire PromptFluent website. No product shots. No stock images of people high-fiving in conference rooms. Just me. Make of that what you will. I'm addressing it by adding another one.
Stephanie Walters Unterweger
Founder & CEO
Stephanie spent 25 years in marketing leadership at Fortune 500 companies—GE Healthcare, Saint-Gobain, the kind of places where "just write a marketing email" actually means "write something that survives legal review, satisfies three stakeholders with competing priorities, and ships by Thursday despite the fact that your budget was just cut."
Then, in 2020, while running global crisis communications for a medical manufacturing company during COVID—because apparently that wasn't stressful enough—she had three strokes in a single week.
The strokes left her struggling to find words. Which is a fun problem to have when your entire career has been built on communication. During recovery, she turned to AI as a cognitive crutch—a way to bridge the gap between what her brain knew and what it could actually produce. It worked. Maybe too well. She got obsessed.
She started using AI like everyone else. Tried the prompt libraries. Got the "almost good enough" results. Spent 20 minutes editing every output into something actually usable. And then she realized: the prompts weren't built by people who'd done her job. They were built by prompt hobbyists who thought "be specific" counted as engineering.
So she started building her own. And they were good. Really good. The kind of prompts that made AI actually useful for real business problems.
And then she'd lose them. In random desktop folders. Buried in ChatGPT conversations she'd never find again. In a Google Doc she swore she saved but definitely named something useless like "prompts v2 FINAL new." She'd spend hours engineering the perfect prompt, use it once, and then rebuild it from scratch three months later because she couldn't remember where it went. It was maddening. It was also, she eventually realized, a business problem hiding in plain sight.
So she built PromptFluent—the intelligent prompt management platform she wished existed when she was trying to remember how sentences worked and where she put that one prompt that actually worked. Built by practitioners. Designed for the actual complexity of business. No "write a marketing strategy" nonsense. And no more losing your best work to the void.
Stephanie is also the founder of Brands at Play, an AI-driven marketing strategy and automation agency, and author of CONTROL+ALT+DISRUPT: A Rebel's Guide to Brand Strategy in the Intelligence Era. She's been recognized by Thinkers360 as a top B2B influencer—which she mentions not to brag, but because her mom is very proud and will absolutely check if it's on the website.
She lives in Cleveland with her husband Marcus, two golden retrievers who believe they run the household (they do), and kids Olivia and Lucas, who have become willing accomplices in hobbies ranging from 3D printing to perfume-making to whatever rabbit hole Mom fell into this week. She plays bass and sings in a rock band, serves on the Board of Directors of Hiram House Camp and Hawken School's Alumni Board, and firmly believes that "depth over breadth" applies to prompt libraries, Spotify playlists, and possibly parenting.
PromptFluent exists because Stephanie needed it first. The fact that it helps everyone else is just a bonus.
Depth over breadth. Specificity over volume.
Practitioner-Built
Every prompt flows from 25 years of actually doing the work. Not AI research. Not prompt hobbyist experiments. Real experience with the deadlines, the politics, the constraints, and the "can you just make this work by Thursday" reality of business.
Search That Understands
Describe what you're trying to accomplish—not the keywords you're guessing. Semantic search understands intent, not just terms, and returns exactly what you need in under 100 milliseconds.
Complexity-Ready
Business problems are messy. Our prompts are built to handle nuance, competing priorities, and the kind of ambiguity that makes template prompts useless.
A System That Learns
PromptFluent surfaces insights on what's working, recognizes patterns in how you use AI, and recommends ways to work smarter. What worked once becomes a repeatable system. Nothing good gets lost.
Built from experience. Designed for yours.
PromptFluent was built by someone who got tired of AI promising transformation and delivering templates—and then watching her best work disappear into random folders. Our founder spent 25 years leading marketing at Fortune 500 companies and small businesses, running global crisis communications, and navigating reorgs, budget cuts, and "can we circle back on that" meetings. She knows what business actually needs—because she's needed it herself.
And she knows that prompts alone aren't enough. You need a system.
We measure success by depth, not count.
We're not trying to have the most prompts. We're trying to have the most useful ones.
That means:
- Going deeper into categories rather than wider
- Drawing on real operational experience across every function
- Testing prompts against real business scenarios
- Building a system that learns what works—and keeps it findable
- Continuously refining based on what users actually need
Our goal: Be the intelligent prompt platform that understands your work as well as you do—and never loses what's working.
Ready to try the platform we wished existed?
20,000+ practitioner-built prompts. Search that understands. A system that learns. One place where your AI operations actually live.